The Future of the Automotive Industry by Inma Martínez

Author:Inma Martínez
Language: eng
Format: epub
ISBN: 9781484270264
Publisher: Apress

Summary

If we are to take our vehicles to the next level, they need to evolve to become not just transportation aids, or identity objects for our ego. The cars of the future look more and more like contextual spaces of our lives in motion, the environment where we will do much more than drive. The 2030 vehicle will be a functional space, a sensorized cabin where we will spend time engaged in activities other than driving, safe, comfortable, entertained, cozy, relaxed, happy to be seated inside a box of wonders. We will be marketed the experience of travelling just like the 1970s airlines enticed people to try glamorous transatlantic flights. The future vehicle brands are bound to evolve toward points of value beyond the original, twentieth-century individualistic ideals.

Footnotes

1“Lap the Nürburgring in less than 10 minutes... in a diesel” (Series Five, Episode Five); “Lap the Nürburgring in less than 9 minutes and 59 seconds... in a van” (Series Six, Episode Seven); “Driving World Champion Fernando Alonso’s Formula 1 car” (Series Ten, Episode Eight) and Wacky Races-style feats such as “Roadies van challenge” (Series Eight, Episode Eight) where the team decided to test some vans by being roadies for The Who and “Reliant Robin Space Shuttle” (Series Nine, Episode Four) where Hammond and May tried to convert a 1992 Reliant Robin into a space shuttle.

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